"Linktree" has almost become a generic term for a link in bio page: one link that holds all your other links. Here's how to make one, and why you don't necessarily need Linktree itself to do it.
How to make a link page, step by step
- Sign up. Create a free account and pick a username, which becomes your page address.
- Add your links. Add each link with a label, such as your shop, your socials, your latest video.
- Style it. Choose colours so the page matches your brand.
- Share it. Copy your page link and put it in your Instagram or TikTok bio.
The catch with free plans
On some tools' free tiers, things you'd expect are limited: removing the branding watermark, certain analytics and customisation can sit behind a paid plan. For a lot of people that's fine; for others it's an annoyance for something this simple.
A free alternative with no watermark
You don't have to pay to get a clean link in bio page. A free link in bio tool like Busalab does the same job, one page with all your links, with no watermark and no cap on links, free. The steps are the same: add your links, style it, and drop the URL in your bio.
On TikTok? Here's how to add your link to your TikTok bio.
Which should you choose?
If you just need a tidy page of links without paying to remove a watermark, a free tool is the simplest route. If you want advanced analytics and integrations and don't mind a subscription, the larger paid platforms have more features. For most small businesses and creators, free and clean wins.